Sitting at the heart of the national rail and road network the East Midlands is well-connected to London; and with the East Midlands airport located in north Leicestershire, it’s easy to see why prestigious companies are attracted to the area.
The East Midlands provides an abundance of sectors to work in, including manufacturing, engineering, financial, food and drink, retail, healthcare and technology.
The big names in aerospace and automotive engineering dominate the area. Rolls-Royce, Siemens, Triumph and Cumins are just some of the well-known names to provide exciting career opportunities.
The motorsport presence in the area also offers equally prestigious names to choose from, including Cosworth, Force India, Mercedes, Toyota and Brawn GP to name just a few.
The Silverstone Technology Park is the home of Ducati UK and Bombardier, Britain's only train manufacturer, which provided the London Underground trains, is also in the region.
Plenty of well-established high-street names are also present, including Boots, Dr Martens, Paul Smith, Aristoc and Wilko.
With all these well-known companies in the area it is clear to see why so many people are drawn to live and work in the East Midlands.
The great outdoors
With all the manufacturing and engineering in the region, visitors are often surprised to find that outside of work there are plenty of open spaces and rural areas to enjoy. The area boasts two nationally designated areas of outstanding natural beauty, which both attract millions of visitors each year. The Peak District, Britain's first National Park which is the second most popular national park in the world after Mount Fuji and The Lincolnshire Wolds.
Rutland Water is popular for sailing, fishing and bird-watching. Other outdoor activities include caving and canoeing. Another popular area is Sherwood Forest, made famous by Robin Hood. Center Parcs, Twycross Zoo and the National Space Centre also attract visitors to the region.
For those who prefer an adrenaline rush there is plenty of motorsport to choose from - this is hardly surprising considering the number of motorsport manufacturers in the area. Rockingham, Donington Park, Mallory Park and Cadwell Park all attract many spectators, while the Silverstone Circuit hosts the British Grand Prix each year.
The area has a strong sporting tradition and offers everything from football, cricket and rugby to gliding, swimming and ice hockey. Many of Britain's Olympic ice skaters train in Nottingham.
Education and professional development
If you would prefer to study in your spare time, there are 9 universities across the East Midlands, including University of Nottingham, Loughborough University and the University of Leicester. The East Midlands Universities Air Squadron as well as the Eastern Region of the Sea Cadet Corps, and the Officer and Aircrew Selection Centre form part of the a heavy RAF presence in the area. The region is also home to the RAF College.
The area also offers plenty of agriculture land. Much of the UKs arable crops come from the East Midlands. Lincolnshire is the second biggest potato producer in the country and also provides 30% of all the vegetables grown in the country. 40% of all flowers bought in the UK are grown in the area.
Food and drink
With so much locally-grown food, it is no surprise that the area is known historically for its food. All the Lincolnshire potatoes provide Walkers with the main ingredient they need to produce over 11 million bags of crisps per day. Other examples of local foods enjoyed across the country include Stilton and Red Leicester cheeses, Lincolnshire sausages and Melton Mowbray pork pie. For those with a sweeter tooth Bakewell tart, and Bramley apples are also from the area.
With so many sectors to choose from and all the exciting employment opportunities they provide, who wouldn’t want to live and work in the East Midlands?